Sharing Yerba Mate: How South America'S Most Popular Drink Defined A Region

Rebekah Pite's examination of mate consumption offers a lens into the everyday life and identity formation in a region often studied individually by country or through comparative politics. The book travels through the top-consuming nations of Argentina and Uruguay; visits Paraguay, the original home of yerba mate; and enters southern Brazil, the second largest producer after Argentina, the main supplier of the Uruguayan market, and a significant consumer in its own right. Pite also analyzes ... the promotion and consumption of yerba mate in other global markets in South America (especially Chile), the Middle East, Europe, and the US, where yerba mate is widely sold in health food stores, online, and in cafes, especially in California, which has a robust 'super food' market and culture--

• | Author: Rebekah E. Pite
• | Publisher: The University Of North Carolina Press
• | Publication Date: Sep 19, 2023
• | Number of Pages: 310 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1469674521
• | ISBN-13: 9781469674520