Brands And Branding

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

• | Author: Stephen Brown
• | Publisher: SAGE Publications Ltd
• | Publication Date: Sep 14, 2016
• | Number of Pages: 296 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1473919517
• | ISBN-13: 9781473919518