Escaping the Build Trap: How Effective Product Management Creates Real Value

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small--Page 4 of cover.

• | Author: Melissa Perri
• | Publisher: O'Reilly Media
• | Publication Date: November 29, 2018
• | Number of Pages: 200 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 149197379X
• | ISBN-13: 9781491973790