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International Consumer Behavior In The 21St Century: Impact On Marketing Strategy Development

Springer
SKU:
9781493945825
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ISBN13:
9781493945825
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This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.
  • | Author: A. Coskun Samli
  • | Publisher: Springer
  • | Publication Date: Aug 23, 2016
  • | Number of Pages: 190 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1493945823
  • | ISBN-13: 9781493945825
Author:
A. Coskun Samli
Publisher:
Springer
Publication Date:
Aug 23, 2016
Number of pages:
190 pages
Language:
English
Binding:
Paperback
ISBN-10:
1493945823
ISBN-13:
9781493945825