New Perspectives On Industrial Organization: With Contributions From Behavioral Economics And Game Theory (Springer Texts In Business And Economics)

Springer
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9781493951598
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9781493951598
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One of the many innovative features of this book is that it incorporates contributions from behavioral economics and neuroeconomics, providing a deeper understanding of consumer preferences and the motivation for many current business practices.
  • | Author: Victor J. Tremblay|Carol Horton Tremblay
  • | Publisher: Springer
  • | Publication Date: Aug 23, 2016
  • | Number of Pages: 837 pages
  • | Language: English
  • | Binding: Paperback/Business & Economics
  • | ISBN-10: 1493951599
  • | ISBN-13: 9781493951598
Author:
Victor J. Tremblay|Carol Horton Tremblay
Publisher:
Springer
Publication Date:
Aug 23, 2016
Number of pages:
837 pages
Language:
English
Binding:
Paperback/Business & Economics
ISBN-10:
1493951599
ISBN-13:
9781493951598