Buying into Change: Mass Consumption, Dictatorship, and Democratization in Franco's Spain, 1939-1982

Introduction -- World-Class Stores and (Inter)national Ambassadors: The Department Store and the Formation of a Spanish Mass Consumer Society under the Early Dictatorship, 1939-1957 -- Imagining a New Señora Consumer: Emerging Mass Consumption, Gendered Consumer Magazines, and the First Rumblings of Boom-Era Cosmopolitanism, 1937-1956 -- (Super)Marketing Western Modernity: Self-Service, Sociocultural Change, and the Professionalization of Food Retailing during Spain's Miracle Years -- "You Can Achieve Anything Nowadays If You Have Good Publicity": The Spanish Advertising Industry and Consumer Media in the International Integration of Late Franco-Era Spain -- "On That Day, Borders Did Not Exist": Department Stores and Social Liberalization in Spain, 1960-1975.

• | Author: Alejandro J. Gã³Mez Del Moral
• | Publisher: University of Nebraska Press
• | Publication Date: May 01, 2021
• | Number of Pages: 366 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1496205065
• | ISBN-13: 9781496205063