Branding Latin America: Strategies, Aims, Resistance

This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.

• | Author: Dunja Fehimovic|Rebecca Ogden, Rebecca Ogden
• | Publisher: Lexington Books
• | Publication Date: Feb 15, 2018
• | Number of Pages: 246 pages
• | Language: English
• | Binding: Hardcover/Antiques & Collectibles
• | ISBN-10: 1498568270
• | ISBN-13: 9781498568272