Visualizing Digital Discourse: Interactional, Institutional and Ideological Perspectives (Language and Social Life Book 21) (Language and Social Life [lsl])

The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing - all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends. Table of Contents Introduction: Turning to the visual in digital discourse studies Crispin Thurlow, Christa Dürscheid and Federica Diémoz Towards an embodied visual semiotic Rodney Jones Part 1 - Besides Words and Writing 'Emoji invasion'? The semiotic ideology of language endangerment in multilingual news discourse Crispin Thurlow and Vanessa Jaroski Beyond the binary? Emoji as a challenge to the image-word distinction Georg Albert Evolving interactional practices of emoji in text messages Rachel Panckhurst and Francesca Frontini Part 2 - The Social Life of Images The parodic revisualization of classed motherhood in social media Sirpa Leppänen Making Let's Plays watchable: An interactional approach to gaming visualizations Axel Schmidt and Konstanze Marx Intimacy at a distance: Multimodal meaning making in videochat tours Dorottya Cserzo Visual bonding and intimacy: A repertoire-oriented study of photo-sharing in close personal relationships Rebecca Venema and Katharina Lobinger Part 3 - Designing Multimodal Texts Multimodality and mediality in an image-centric semiosphere - A rationale Hartmut Stöckl Designing distinction: A social semiotic analysis of corporate social media Lara Portmann Diachronic perspectives on viral digital genres: From images to words, from lists to stories Jana Pflaeging Social media influencers' advertising targeted at teenagers: The multimodal constitution of credibility Dorothee Meer and Katharina Staubach

• | Author: Crispin Thurlow|Christa Dürscheid|Federica Diémoz
• | Publisher: Mouton De Gruyter
• | Publication Date: February 10, 2020
• | Number of Pages: 270 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1501518747
• | ISBN-13: 9781501518744