Viral Media: A Digital Production Marketing Guide For Advertisers, Journalists, And Public Relations Professionals

Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media. Section I provides students with an overview of the main stages of the digital media production process, discusses personn

• | Author: Paul Fornelli|Jody Mahler
• | Publisher: Cognella Academic Publishing
• | Publication Date: Dec 17, 2018
• | Number of Pages: 364 pages
• | Language: English
• | Binding: Hardcover/Language Arts & Disciplines
• | ISBN-10: 1516573072
• | ISBN-13: 9781516573073