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Promotional Strategies And New Service Opportunities In Emerging Economies (Advances In Marketing, Customer Relationship Management, And E-Services) ... Management, And E-Services (Amcrmes))

Promotional Strategies And New Service Opportunities In Emerging Economies (Advances In Marketing, Customer Relationship Management, And E-Services) ... Management, And E-Services (Amcrmes))

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Product Details
Author:
Vipin Nadda|Sumesh Dadwal|Roya Rahimi, Sumesh Dadwal
Publisher:
Business Science Reference
Publication Date:
Jan 10, 2017
Number of pages:
452 pages
Language:
English
Binding:
Hardcover/Business & Economics
ISBN-10:
1522522069
ISBN-13:
9781522522065

Overview

This book discusses, analyzes, evaluates and addresses various topics related to promotion of services in emerging markets. The book explores various ingredients of services as brands, tools, trends, innovations, process, methods and combinations of these, that may be used for promoting and marketing services--
  • | Author: Vipin Nadda|Sumesh Dadwal|Roya Rahimi, Sumesh Dadwal
  • | Publisher: Business Science Reference
  • | Publication Date: Jan 10, 2017
  • | Number of Pages: 452 pages
  • | Language: English
  • | Binding: Hardcover/Business & Economics
  • | ISBN-10: 1522522069
  • | ISBN-13: 9781522522065

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