Global Marketing Strategies For The Promotion Of Luxury Goods (Advances In Marketing, Customer Relationship Management, And E-Services)

This book explores the latest promotional trends, business models, and challenges within the luxury goods market, focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building--

• | Author: Fabrizio Mosca|Rosalia Gallo, Fabrizio Mosca
• | Publisher: IGI Global
• | Publication Date: Mar 31, 2016
• | Number of Pages: 329 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1466699582
• | ISBN-13: 9781466699588