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Global Marketing Strategies For The Promotion Of Luxury Goods (Advances In Marketing, Customer Relationship Management, And E-Services)

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Product Details

Author:: Fabrizio Mosca|Rosalia Gallo, Fabrizio Mosca
Publisher:: IGI Global
Publication Date:: Mar 31, 2016
Number of pages:: 329 pages
Language:: English
Binding:: Hardcover/Business & Economics
ISBN-10:: 1466699582
ISBN-13:: 9781466699588

Overview

This book explores the latest promotional trends, business models, and challenges within the luxury goods market, focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building--