The Role Of Language And Symbols In Promotional Strategies And Marketing Schemes (Advances In Marketing, Customer Relationship Management, And E-Services)

This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion--

• | Author: Manuela Epure|Lorena Clara Mihaes, Manuela Epure
• | Publisher: Business Science Reference
• | Publication Date: Sep 28, 2018
• | Number of Pages: 364 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522557784
• | ISBN-13: 9781522557784