Digital Marketing Strategies For Fashion And Luxury Brands (Advances In Marketing, Customer Relationship Management, And E-Services)

This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe--

• | Author: Wilson Ozuem|Yllka Azemi, Wilson Ozuem
• | Publisher: IGI Global
• | Publication Date: Oct 31, 2017
• | Number of Pages: 460 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522526978
• | ISBN-13: 9781522526971