Overview
Preface -- The concept of brand identity -- The concept of social media -- Managing brands through social media -- Social media branding strategy -- Branded content on the social media -- Role of social media in types of brand building -- The impact of social media on brand loyalty -- About the authors
- | Author: Amir Ekhlassi|Mahdi Niknejhad Moghadam|Amir Mohammad Adibi, Amir Ekhlassi
- | Publisher: IGI Global
- | Publication Date: Jan 12, 2018
- | Number of Pages: 189 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1522551433
- | ISBN-13: 9781522551430
