Building Brand Identity In The Age Of Social Media: Emerging Research And Opportunities (Advances In Marketing, Customer Relationship Management, And E-Services (Amcrmes))

Preface -- The concept of brand identity -- The concept of social media -- Managing brands through social media -- Social media branding strategy -- Branded content on the social media -- Role of social media in types of brand building -- The impact of social media on brand loyalty -- About the authors

• | Author: Amir Ekhlassi|Mahdi Niknejhad Moghadam|Amir Mohammad Adibi, Amir Ekhlassi
• | Publisher: IGI Global
• | Publication Date: Jan 12, 2018
• | Number of Pages: 189 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522551433
• | ISBN-13: 9781522551430