Neuromarketing And Big Data Analytics For Strategic Consumer Engagement: Emerging Research And Opportunities (Advances In Marketing, Customer Relationship Management, And E-Services (Amcrmes))

This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science--

• | Author: Joana Coutinho de Sousa, Joana Coutinho De Sousa
• | Publisher: IGI Global
• | Publication Date: Dec 30, 2017
• | Number of Pages: 200 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522548343
• | ISBN-13: 9781522548348