Green Marketing And Environmental Responsibility In Modern Corporations

This book presents the emerging trends in green marketing across the globe, highlighting the need, characteristics, principles, challenges, and opportunities. It broadens the knowledge on the emerging trends of green marketing across the world in the light their respective environmental challenges and opportunities. It covers topics such as green marketing, consumer buying behavior, and consumer awareness--

• | Author: Thangasamy Esakki, Thangasamy Esakki
• | Publisher: Business Science Reference
• | Publication Date: Jan 18, 2017
• | Number of Pages: 328 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522523316
• | ISBN-13: 9781522523314