Global Observations Of The Influence Of Culture On Consumer Buying Behavior (Advances In Business Strategy And Competitive Advantage)

This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms--

• | Author: Sarmistha Sarma, Sarmistha Sarma
• | Publisher: Business Science Reference
• | Publication Date: Jul 13, 2017
• | Number of Pages: 404 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522527273
• | ISBN-13: 9781522527275