Reputation Management Techniques In Public Relations (Advances In Logistics, Operations, And Management Science)

This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies--

• | Author: Ayse Erdemir, Ayse Erdemir
• | Publisher: IGI Global
• | Publication Date: Jan 26, 2018
• | Number of Pages: 430 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522536191
• | ISBN-13: 9781522536192