Optimizing Millennial Consumer Engagement With Mood Analysis (Advances In Marketing, Customer Relationship Management, And E-Services)

This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands--

• | Author: Sabyasachi Dasgupta|Priya Grover, Sabyasachi Dasgupta
• | Publisher: IGI Global
• | Publication Date: Jul 20, 2018
• | Number of Pages: 351 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522556907
• | ISBN-13: 9781522556909