Evaluating The Gaps And Intersections Between Marketing Education And The Marketing Profession (Advances In Marketing, Customer Relationship Management, And E-Services (Amcrmes))

This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections--

• | Author: Margarida M. Pinheiro|Ana Estima|Susana Marques, Margarida M. Pinheiro
• | Publisher: IGI Global
• | Publication Date: Nov 23, 2018
• | Number of Pages: 252 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522562958
• | ISBN-13: 9781522562955