Handbook Of Research On Contemporary Consumerism (Advances In Marketing, Customer Relationship Management, And E-Services)

This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding--

• | Author: Hans Ruediger Kaufmann|Mohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann
• | Publisher: IGI Global
• | Publication Date: Sep 20, 2019
• | Number of Pages: 361 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522582703
• | ISBN-13: 9781522582700