Positioning And Branding Tourism Destinations For Global Competitiveness

This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry--Provided by publisher.

• | Author: Rahmat Hashim|Mohd Raziff Jamaluddin|Mohd Hafiz Mohd Hanafiah, Rahmat Hashim
• | Publisher: Business Science Reference
• | Publication Date: Dec 17, 2018
• | Number of Pages: 360 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1522586326
• | ISBN-13: 9781522586326