Strategic Perspectives In Destination Marketing

This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future--

• | Author: Mark Camilleri, Mark Anthony Camilleri
• | Publisher: Business Science Reference
• | Publication Date: Dec 14, 2018
• | Number of Pages: 436 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1522588094
• | ISBN-13: 9781522588092