The Disney Princess Phenomenon: A Feminist Analysis

The Disney Princesses are a billion-dollar industry, known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media. Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.

• | Author: Robyn Muir
• | Publisher: Bristol University Press
• | Publication Date: Jul 25, 2023
• | Number of Pages: 256 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1529222095
• | ISBN-13: 9781529222098