A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.
- | Author: Tracy L. Tuten
- | Publisher: SAGE Publications Ltd
- | Publication Date: January 14, 2021
- | Number of Pages: 488 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1529731984
- | ISBN-13: 9781529731989
- Author:
- Tracy L. Tuten
- Publisher:
- SAGE Publications Ltd
- Publication Date:
- January 14, 2021
- Number of pages:
- 488 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1529731984
- ISBN-13:
- 9781529731989