This textbook combines cutting-edge conceptual and critical thinking on with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
| Author: Robert Kozinets, Ulrike Gretzel, Rossella Gambetti
| Publisher: Sage Publications Ltd
| Publication Date: May 23, 2023
| Number of Pages: 384 pages
| Language: English
| Binding: Paperback
| ISBN-10: 1529768640
| ISBN-13: 9781529768640
Additional Information
Author:
Robert Kozinets, Ulrike Gretzel, Rossella Gambetti