Applied Marketing Analytics Using R - 9781529768732
SAGE Publications Ltd
ISBN13:
9781529768732
$192.86
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
- | Author: Gokhan Yildirim, Raoul V. Kübler
- | Publisher: Sage Publications Ltd
- | Publication Date: Aug 26, 2023
- | Number of Pages: 392 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 152976873X
- | ISBN-13: 9781529768732
- Author:
- Gokhan Yildirim, Raoul V. Kübler
- Publisher:
- Sage Publications Ltd
- Publication Date:
- Aug 26, 2023
- Number of pages:
- 392 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 152976873X
- ISBN-13:
- 9781529768732