Museums and Millennials: Engaging the Coveted Patron Generation (American Association for State and Local History)

Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.

• | Author: Jaclyn Spainhour
• | Publisher: Rowman & Littlefield Publishers
• | Publication Date: October 4, 2019
• | Number of Pages: 138 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1538118572
• | ISBN-13: 9781538118573