Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum's "A.U.R.A." (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.
- | Author: Jaclyn Spainhour
- | Publisher: Rowman & Littlefield
- | Publication Date: Sep 30, 2019
- | Number of Pages: 138 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1538118580
- | ISBN-13: 9781538118580