The Consumer Insights Handbook: Unlocking Audience Research Methods

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

• | Author: Danielle Sarver Coombs
• | Publisher: Rowman & Littlefield Publishers
• | Publication Date: June 22, 2021
• | Number of Pages: 248 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1538145510
• | ISBN-13: 9781538145517