Integrated Marketing Communication: Creative Strategy From Idea To Implementation - 9781538176320

Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)--

• | Author: Robyn Blakeman
• | Publisher: Rowman & Littlefield Publishers
• | Publication Date: Jul 18, 2023
• | Number of Pages: 392 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1538176327
• | ISBN-13: 9781538176320