Marketing Research And The Bottom Of The Pyramid: A Study Analysis

Abstract-Marketing research and marketing strategies are terms used to insight marketers for managing products and services domestically and globally while catering to the needs of consumers. There are various trends and innovations in marketing research. Marketing researchers reveal gaps in the literature and the need for continued research. Customer resource management and technology is a trending aspect of marketing research and leads to the enhancement of organization based on further research and studies. The researcher presents a background, analysis of the field and future contribution to marketing research in terms of the bottom of the pyramid marketing and research.

• | Author: Chantell Beaty
• | Publisher: CreateSpace Independent Publishing Platform
• | Publication Date: Sep 27, 2016
• | Number of Pages: 28 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1539103595
• | ISBN-13: 9781539103592