Brand Strategy Workbook: 6 Steps To Building A Lasting Identity

Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.

• | Author: Lloyd E. Corder
• | Publisher: CreateSpace Independent Publishing Platform
• | Publication Date: Jun 09, 2017
• | Number of Pages: 74 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1547272899
• | ISBN-13: 9781547272891