The Direct Mail Revolution: How To Create Profitable Direct Mail Campaigns In A Digital World

The decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. In 2016, direct mail response rates increased to 5.3% to house lists and 2.9% to prospect lists. Over the last decade, the US Postal Service handled 27.7% less mail than before. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to.

• | Author: Robert W. Bly
• | Publisher: Entrepreneur Press
• | Publication Date: Mar 19, 2019
• | Number of Pages: 282 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1599186306
• | ISBN-13: 9781599186306