The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.

• | Author: Brad Flowers
• | Publisher: Entrepreneur Press
• | Publication Date: March 17, 2020
• | Number of Pages: 180 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1599186667
• | ISBN-13: 9781599186665