The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events

In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.

• | Author: Tony Alessandra
• | Publisher: Morgan James Publishing
• | Publication Date: December 01, 2007
• | Number of Pages: 217 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1600373291
• | ISBN-13: 9781600373299