E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization

Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.

• | Author: Brychan Thomas
• | Publisher: Business Science Reference
• | Publication Date: Jan 30, 2010
• | Number of Pages: 370 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1605669989
• | ISBN-13: 9781605669984