Glal and Power: Levaging anding for Long-Term Growth (arton Executive Essenals)

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.

• | Author: Barbara E. Kahn
• | Publisher: Wharton School Press
• | Publication Date: March 05, 2013
• | Number of Pages: 132 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1613630263
• | ISBN-13: 9781613630266