The Customer Centricity Playbook: Implement A Winning Strategy Driven By Customer Lifetime Value - 9781613631416

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

• | Author: Peter Fader|Sarah E. Toms
• | Publisher: Wharton School Press
• | Publication Date: Oct 30, 2018
• | Number of Pages: 136 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1613631413
• | ISBN-13: 9781613631416