The Platform Paradox: How Digital Businesses Succeed In An Ever-Changing Global Marketplace - 9781613631515

In The Platform Paradox, Wharton professor Mauro F. Guillén argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.

• | Author: Mauro F. Guillen
• | Publisher: Wharton School Press
• | Publication Date: May 11, 2021
• | Number of Pages: 104 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1613631510
• | ISBN-13: 9781613631515