Black Is The New Green: Marketing To Affluent African Americans

From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a road map for "understanding the dynamics of the affluent African American marketplace as well as its motivations and expectations [which] are critical challenges for all marketers. Black is the New Green is a must-read for marketers who have a lot to gain from understanding this important segment of affluent America."

• | Author: Leonard Burnett
• | Publisher: Water Street Press
• | Publication Date: 14-Aug-21
• | Number of Pages: 222 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1621344533
• | ISBN-13: 9781621344537