Value-based Marketing Strategy - Hardback

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently;

• | Author: Santiago Lopez
• | Publisher: Vernon Art and Science
• | Publication Date: Feb 24, 2015
• | Number of Pages: 294 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1622730208
• | ISBN-13: 9781622730209