Fairpay: Adaptively Win-Win Customer Relationships

Businesses everywhere are recognizing the need to be more customer-focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are recognized as broken. Digital relationships enable services at low cost, but we still focus on discrete transactions in which prices and value propositions are set by sellers in ways that customers often see as exploitive.

• | Author: Richard Reisman
• | Publisher: Business Expert Press
• | Publication Date: Sep 16, 2016
• | Number of Pages: 232 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1631574779
• | ISBN-13: 9781631574771