Critical Thinking For Marketers, Volume Ii: Learn How To Think, Not What To Think

Volume II expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science (what professors do) and marketing as an applied science (what you as real-world marketers do). This background knowledge should give you a better appreciation for how knowledge is created in marketing. Having a basic understanding of selected concepts in the fields of behavioral economics and cognitive science are vital to improving the quality of marketing decisions and recommendations you make on a daily basis. This volume is divided into three major sections: Think Better, Cognitive Biases and Their Importance, and Conclusions.

• | Author: David Dwight|Terry Grapentine|David Soorholtz
• | Publisher: Business Expert Press
• | Publication Date: Dec 02, 2016
• | Number of Pages: 98 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1631576704
• | ISBN-13: 9781631576706