Dual Transformation: How To Reposition Today's Business While Creating The Future

Introduction: Reinventing the marketing organization in the analytical era -- Disruptive shockwaves and dual transformation -- Transformation A: Repositioning the core -- Transformation B: Creating the new -- The capabilities link between A & B -- The courage to choose -- The clarity to focus -- The curiosity to explore -- The conviction to persevere -- Postcards from the dual transformation journey -- Afterword -- Appendix: Dual transformation toolkit

• | Author: Scott D. Anthony|Clark G. Gilbert|Mark W. Johnson
• | Publisher: Harvard Business Review Press
• | Publication Date: Apr 18, 2017
• | Number of Pages: 272 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1633692485
• | ISBN-13: 9781633692480