Driving Digital Strategy: A Guide To Reimagining Your Business

Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management

• | Author: Sunil Gupta
• | Publisher: Harvard Business Review Press
• | Publication Date: Aug 14, 2018
• | Number of Pages: 288 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 163369268X
• | ISBN-13: 9781633692688