The Development Of Potential Commodity Based Agrotourism In Around Mt. Wilis

This book describes the role/support of the local government in developing potential commodity-based agro-tourism. At least two policies serve as indicators for the role of agro-tourism local governments in developing potential commodity based agro-tourism. They are (1) the Master Plan for Tourism Development of agro-tourism villages 2019-2034 as outlined in the form of Regency Regional Regulation Number 2 of 2020; and (2) Review of the Agropolitan Master Plan for agro-tourism villages (2019). Meanwhile, the role or support of the local government for agro-tourism in developing potential commodity-based agro-tourism in the Selingkar Wilis area includes (1) Master Plan for Tourism Development in the Agro-tourism area and (2) Master Plan for Development of Agropolitan Areas. The concept of marketing strategy used in the development of the Selingkar Wilis Agrotourism is the concept of a rural tourism destination. Thus, the idea of a tourism village marketing strategy is appropriate to apply. The tourism village marketing strategy is P8M, which includes: Product, Price, Place, Promotion, People, Physical evidence, Process, Partnership, and Marketing Choice (Raharjo, 2021)

• | Author: Herrukmi Septa Rinawati, Tri Weda Raharjo, Trisnani Abdul Hamid
• | Publisher: White Falcon Publishing
• | Publication Date: Dec 30, 2022
• | Number of Pages: 106 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1636407765
• | ISBN-13: 9781636407760