Marketing Theory And Orientation - Hardback

Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.

• | Author: Philip Kotler
• | Publisher: Vibrant Publishers
• | Publication Date: Sep 16, 2024
• | Number of Pages: 400 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1636512380
• | ISBN-13: 9781636512389