#Share: Building Social Media Word Of Mouth

Each day, millions of consumers venture online to search and exchange product information,seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumeractions across a variety of industries. A significant portion of eWOM occurs on social mediaplatforms. Social word of mouth (sWOM)-a subset of eWOM-has incredible reach with thepotential to influence over 4.6 billion active social media consumers.The purpose of this book is to examine the influence of sWOM and provide guidance onhow to operationalize its growing power. Our goal in writing this book is to bring togetherindustry best practices and academic research to help you construct social media content that? speaks with your brand voice,? stimulates engagement,? inspires consumers to #share,? and complies with industry and federal guidelines.

• | Author: NATALIE T. WOOD, Caroline K. Munoz
• | Publisher: Business Expert Press
• | Publication Date: Dec 07, 2022
• | Number of Pages: 218 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1637424140
• | ISBN-13: 9781637424148