Ethical Voices: Practicing Public Relations With Integrity

When people think about ethics failures, they typically think of Enron, Volkswagen, and othermajor scandals. Most communication professionals will not face these major dilemmas, but evenminor issues can explode to ruin reputations and companies.EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. Itprovides practical guidance to public relations professionals on how to address specificchallenges they will likely encounter. The book includes more than 100 real-world ethics incidents with advice from global industryleaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, HarvardBusiness School, IBM, CDC, and the world's largest public relations agencies.From the ethics of crisis management, to what to do when your employer lies to you, to DEIfailures and the ethics of social media, this book shares the good, the bad, and the ugly withcandid insight. Beyond the case studies, the book includes a framework for training your ethicalmind.

• | Author: MARK W. MCCLENNAN
• | Publisher: Business Expert Press
• | Publication Date: Nov 16, 2022
• | Number of Pages: 252 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1637424183
• | ISBN-13: 9781637424186